sage

Personality characteristics

The sage is the seeker of truth, knowledge and wisdom. His drives come not only from a desire to understand the world, but also from a desire to share that understanding with others. They are lifelong learners and enjoy expressing their knowledge in philosophical conversations. They are more likely to pass on their wisdom to someone who can use it to change the world, rather than change the world with them.

Brand Strategies

To address a sage, you need to respect their intelligence when communicating. Higher-level words with layered or philosophical meaning will be accepted and appreciated, while oversimplified or simplified messages will not. They expect realistic and well-researched information that must be waterproof to avoid difficulties.