There's something about the brands we connect with. We have an affinity with them that is hard to put a finger on. It's like we know them. In some cases, it's as if we love them. What attracts us to these brands? Why do we invite them into our family or show loyalty to them? Great Ad copy, great brand identity design or some kind of gimmick? Reply? Brand Archetypes. Through this test, we'll identify your brand's archetype and show you how you can use them to break the minds of your audience to create lasting connections.