royalty
Personality characteristics
The manager, above all, desires control and is a dominant personality. They are authoritarian in their communications and actions and carry a sense of intimidation. Their purpose is for prosperity and success, and that prosperity trickles down to those loyal to his rule. They are confident, responsible and in control of their lives and expect the same from others. Managers see themselves at the top of the food chain and aggressively defend this position.
Brand Strategies
To address a Sovereign, you must reaffirm their sense of power, control, and respect. Managers want to feel a sense of superiority. That they are part of a special VIP. club. Addressing the masses will not attract the attention of the Administrators and will likely turn them off. Ruler brands must provide their customers with reaffirmation that they are at the top of the ladder of success and that they are part of an exclusive club.