Maverick
Personality characteristics
There is a desire for revolution for anarchy, which is partly involved in making the world better. There is a disdain for rules, regulations, and conformity that would undermine others' choices or any form of freedom. They are good at the core, but anger is part of their motivation and can become the dominant force. They disappear without a fight.
Brand Strategies
To appeal an outlaw, you must first prove to them that you see the world as they do. Status quo and harmony are common enemies, and belittling both will go a long way in resonating. On the other hand, encouraging, facilitating or strengthening the revolution will instantly make you a member of the family (or gang). Formal communication should be avoided, and your language and style should be tied with courage and demeanor.