magician
Personality characteristics
The magician tries to make dreams come true in somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of a magical moment. They believe that we are limited only by our imagination and challenge the common belief of the laws of reality to lead us to a better future. Wizards use knowledge to demonstrate their vision, even if they do not willingly share it.
Brand Strategies
The Wizard archetype rarely fits a receptive personality, but appeals to different people with his transforming abilities. Brands that offer a product or service that takes their customers on a transformational journey (lost to be found, insecure for security, worn to renew) may think of the Wizard Archetype as the personality to connect with their audience.