lover
Personality characteristics
The beloved desires to be desired. The experience of intimacy, intimacy and sensual pleasure is what the lover seeks and uses the means at their disposal to achieve it. They are motivated to become more physically and emotionally attractive to increase their capacity to attract others. They fear being noticed, loved, and unwanted, and can be easily misled because their passionate desires cloud their judgment. Even when lovers achieve all their desires, they still fear losing.
Brand Strategies
To appeal to a Lover, you need to make them feel attractive or activate their passionate desire for connection and intimacy. Because of its appeal to sensory pleasure, communication and messaging must use sensory language and tone. Images and tone of voice are particularly important to The Lover archetype. Brands that appeal to their beloved personalities can increase their audience's desire for sensory pleasure through sight, sound, smell or touch. The red color is especially attractive to The Lover.