Innocent

Personality characteristics

Innocent is a positive personality with an optimistic outlook on life. They crave security but ultimately want themselves and others to be happy. They are honest and pure and have no ill intentions towards anyone. They do not hold grudges and do not believe that everyone has the divine right to be who they really are. They see beauty in everyone and have the ability to see inner beauty that others do not see.

Brand Strategies

To address an innocent, you need to gain their trust with simple, honest, and most importantly positive communication. Negative or guilt-based communication is a complete aberration. They need to associate your brand with safety, and when their inner beauty is recognized, they will feel a connection.