hero
Personality characteristics
The main motivation of the hero is to prove his worth with courage and determination. They work hard to get the skills they need and are proud that their rate of study sets them apart. They must cope with difficulties and bear defeat or failure until they are corrected. The hero wants to save the day to prove their worth to themselves, but also let the world know their abilities.
Brand Strategies
To address a hero, you must inspire them and empower them to achieve success. They see themselves as honest citizens and enemies of the tyrant and stand up for what is right. Heroes want to elevate their ambitions, and brands that can acknowledge these passions and encourage the challenge will connect with them. A Hero seeks inspiration from the possibility of success and fulfillment that comes with it.