explorer
Personality characteristics
The explorer has a palpable instinct to push themselves out of the comfort and harmony of everyday life; They enter the rugged environment where they feel at home. They are brave, adventurous and like to be challenged. Challenges are more about understanding themselves than proving to others, and they are on an endless journey of discovery.
Brand Strategies
To get an explorer's attention, you have to challenge him. Challenging the limits of modern life will also allow you to quickly resonate with them. You should promote the outdoors and the unknown as the land of the free and of course force them to explore with your brand. Modern society is the common enemy of many explorers. A stand against such harmonies can go a long way in resonating with the explorer and arousing their desires.