creator
Personality characteristics
The Creator has a desire to create something new and exceptional that was not there before and has lasting value. They need to express themselves with their individual talents and strive to bring their vision to life with this expression. Creators believe that it can be created if you dream it, but it is often stifled by its own desire for perfection.
Brand Strategies
To appeal to a creator, you must celebrate the creative process while inspiring self-expression. Brands that provide ways or tools to express themselves creatively with freedom of choice will be well positioned with Creator Archetype. Their communications should arouse the desire for the creative process and inspire their clients to express their nature as best they can. Creator brands draw on the imagination of their audiences and their desire to create and innovate.